plan it, launch it, run it

Every founder needs an
operating system.

Built by an Emirati team, for founders in the UAE. Plan it, launch it, then run the whole business from one place.

Built with Emirati expertise
thefounder.ae/plancomposing

Premium gym, Business Bay

Year 1 plan preview

Year 1 setupAED 1.35M
Break-evenmonth 14
Monthly revenueAED 98K
syncing financesnow
savedExport plan
what you walk away with

Your full plan
ready in 90 seconds

[[real 2026 UAE benchmarks]][[14 sections]][[PDF to WhatsApp]]

The wizard takes your inputs and builds a complete plan. Big number, where money goes, when you break even, who your customers are, who funds you. First 4 sections are free. A paid plan unlocks the rest.

Big cost number with setup vs operating split
Where every dirham goes, 6 categories
Month-by-month break-even projection
Risks, competitors, personas, suppliers, funding
Where the money goesthefounder.ae/plan
03 the breakdown

6 categories

fit-out 35%equipment 22%rent 18%salaries 15%
When you break eventhefounder.ae/plan
04 the projection

Month 14, 280 members

break-evenmonth 14M0M9M18
BE month14
members280
revenueAED 98K
Your plan, readythefounder.ae/plan
your plan is ready17/17 stages

Premium gym, Dubai Business Bay. Year 1 needs:

AED1.35M
setupAED 850Kfit-out, equipment + licence
y1 opAED 499Krent, salaries + marketing
break-even280 members, month 14
+ 10 more sections
the numbers behind founders
10yrs
Enmaa Consulting in the UAE since 2016
14
sectors covered: food and beverage, retail, law, real estate and more
~45days
average time from idea to licensed entity in any emirate

One brain for your whole business.

Founder's Brainyour business
Finance
AED 487,500
revenue
Customers
1,240
active
Operations
38
tasks open
Marketing
3,840
leads
Compliance
2
renewals due
HR
14
people
Library
86
templates
Projects
12
open projects
Tasks
57
open tasks
Desk
24
pages

Sample figures shown for illustration. Your workspace starts empty and fills in as you use it.

your business, one desktop

Like a desktop, built for running a UAE business.

your business, desktopthefounder.ae/home
Finances
Team
Customers
Operations
Marketing
Compliance
Founder's HUB
Library
pricing

Three plans. Start free.

always free
Free
AED 0 forever

For planners and the curious, full tool access.

  • Full business plan wizard
  • All free tools
  • Results: first 4 sections visible
  • Email sign-up, no card
  • 1 saved plan
Start free
for launching
Launch
AED 149 / month

For solo founders planning and launching.

  • Everything in Free
  • Finance, Reports, CRM and Projects apps
  • Unlimited plans, memory across sessions
  • PDF export included
  • 1 seat
Start Launch

PDF export is included on Launch and Founder. The wizard and every free tool stay free, no card needed.

Your UAE business starts here.

Answer 17 questions. Get a complete, sector-tailored, emirate-aware business plan with real 2026 UAE benchmarks. 90 seconds, free. Sign in with your email, PDF export included on Launch and Founder.

Start your business plan Sign in to talk to a consultant