plan it, launch it, run it

Every founder needs an
operating system.

Built by an Emirati team, for founders in the UAE. Plan it, launch it, then run the whole business from one place.

Built with Emirati expertise
thefounder.ae/plancomposing

Premium gym, Business Bay

Year 1 plan preview

Year 1 setupAED 0.48M
Break-evenmonth 6
Monthly revenueAED 128K
syncing financesnow
savedExport plan

Example businesses. Your numbers come from your own answers.

what you walk away with

Your full plan
ready in 90 seconds

[[real 2026 UAE benchmarks]][[14 sections]][[PDF to WhatsApp]]

The wizard takes your inputs and builds a complete plan. Big number, where money goes, when you break even, who your customers are, who funds you. Reading it is free. A paid plan exports it and opens your OS.

Big cost number with setup vs operating split
Where every dirham goes, 6 categories
Month-by-month break-even projection
Risks, competitors, personas, suppliers, funding
Where the money goesthefounder.ae/plan
03 the breakdown

5 categories

salaries 42%fit-out & equipment 31%rent 14%marketing 8%licensing & visas 5%
When you break eventhefounder.ae/plan
04 the projection

Month 6, 350 members

break-evenmonth 6M0M9M18
BE month6
members350
revenueAED 128K
Your plan, readythefounder.ae/plan
your plan is readyall stages

Premium gym, Dubai Business Bay. Year 1 needs:

AED1.31M
setupAED 475Kfit-out, equipment + licence
y1 opAED 830Krent, salaries + marketing
break-even350 members, month 6
+ 10 more sections

An example plan for a Business Bay gym, priced with 2026 UAE benchmarks. Yours is built from your own answers.

The company behind the product

The Founder is built by Enmaa Group. Enmaa runs its own operations on it.

Enmaa Group is an Emirati management consultancy that builds the systems UAE businesses run on, working inside the business rather than advising from a distance, and staying until the systems hold. The Founder is the same workspace Enmaa uses to run every client engagement.

Enmaa Group · Established 2016 · United Arab Emirates

Visit Enmaa Group(opens in a new tab)

How Enmaa works

  1. Work happens inside the client's business, not from a distant office.
  2. Every system is written down before the team steps back.
  3. The client's own people are trained to run it on their own.
  4. Enmaa stays through the first full month after the doors open.

Six practices, one operation

  • OperationsOpening to close, written as one flow
  • FinanceCost, margin and weekly reporting
  • PeopleHiring, training and retention
  • SupplySourcing and stock control
  • SystemsSoftware, data and automation
  • BrandPresence, the room and reputation

Fourteen UAE sectors are modelled in The Founder, each with its own licence routes, cost benchmarks and revenue drivers.

One brain for your whole business.

Founder's Brainyour business
Finance
invoices and expenses
Customers
contacts and deals
Operations
inventory and suppliers
Marketing
campaigns and leads
Compliance
licences and renewals
HR
people and payroll
Library
files and resources
Projects
projects and milestones
Tasks
tasks and due dates
Desk
notes and pages
your business, one desktop

Like a desktop, built for running a UAE business.

your business, desktopthefounder.ae/home
Finances
Team
Customers
Operations
Marketing
Compliance
Founder's HUB
Library

Your UAE business starts here.

Answer a few quick questions. Get a complete, sector-tailored, emirate-aware business plan with real 2026 UAE benchmarks. 90 seconds, free. Sign in with your email, PDF export included on Launch and Founder.

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